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    Job Search Strategy - For The Young At Heart
    Given today’s economic realities, an increasing number of men and women in their 60s are looking for employment opportunities. Helen Dennis is a specialist in aging, with academic, corporate and nonprofit experience. She posted an article at www.dailybreeze.com about conducting a job search as an older worker. While her advice is targeted to more mature workers, the tips are applicable for anyone in a job search.

    What do employers want regardless of age? Most are looking for computer literacy, flexibility, initiative to learn, the ability to be a team player, the ability to make decisions, and the potential for high performance. An "easy" and pleasant personality helps.

    Being prepared is important at any age. Know your strengths and weaknesses; present a functional rather than chronological resume; have good interview skills; present a professional appearance; know something about the company with which you are interviewing; ask good questions; and be a good listener.

    To discourage the possibility of ageism, do not mention the "good old days." If there is an opportunity to refer to an energetic activity that you engage in, such a bicycling, jogging or tennis, do so. Energy is often associated with youth. And if you have learned something new recently, mention that also. Your comments will dispel myths about older workers being stuck in the past, having low energy or being resistant to learning something new.

    Most importantly, think strategically. Assess your core competencies, determine your transferable skills and then identify industries known to hire and appreciate mature workers.

    Change Up Your Job Search Plan
    If you are you struggling to find a job despite all the time and effort you're expending, Sital Ruparelia, founder of 6 Figure Career Management writes that there are 10 ways to change the world and land a job.

    His basic advice - stop looking.

    Having gained your attention with that shocking statement, he goes on to explain. Rather than spending your whole week job searching, spend part of your week doing something completely different. And he is not suggesting watching TV or 'doing lunch' with friends.

    Instead, he suggests doing something of value, something that would make a difference to someone else. By spending more time helping others, and less time on your own search, you'll paradoxically find that you improve your chances of finding work.

    Of his 10 suggestions, 4 directly correlate to your job search activities and should be incorporated into your job search plan.

    • Start a blog and share your opinions on a topic or subject you care about
    • Give a talk at a college or university on a subject where you have some expertise
    • Share everything you're learning about job searching with other job seekers who are out of work
    • Volunteer your time and skills to a charity or non-profit

    These efforts cost nothing, other than some part of your time, yet some important benefits accrue including:

    • An increased sense of purpose and achievement
    • Increase in self esteem
    • Meeting new people and widening your network
    • You'll have a unique answer to that interview question: "So what have you been doing with your time since you finished your last job?"
    • You'll develop some new skills (e.g. speaking, writing, mentoring, teaching) which can give you another edge in the job market
    • Good karma. What goes around, comes around.

    Beyond Job Boards
    In yesterday’s WSJ Personal Journal, Joseph DeAvila reports that job seekers are finding that hiring companies are becoming increasingly less dependent on job boards, and are using their own websites and social networking sites like LinkedIn, Twitter and Facebook to find new hires. Companies site lowering their advertising costs and reducing the number of applications they need to sift through as major reasons for this shift.

    For job seekers, this reinforces the fact that relying on job boards as the main tactic in a job search will produce the lowest yield. Rather, the highest probability for success is built on using multiple tools including: a targeted direct marketing campaign; extensive use of social media sites for networking; and your own personal website to help manage your online identity and communicate your personal brand.

    The current employment market dictates new rules for job seekers. The old saying about recruiting being a contact sport will always ring true. However, how a job seeker reaches that first face to face contact is radically changing. Those who recognize the trends and stay ahead of the curve will gain the most advantage.

    Getting to "Yes"
    Damona Sain of New Career Horizons shared the story of a salesman recognizing that it took him 30 "no's" to get to a "yes." Consequently, he thanked all the "no" responses for getting him one "no" closer to the "yes." Job Seekers have their share of "no's" - but the search must continue to get through to the final "YES!"
    When It Comes to Networking - Think of MOM
    One of the most important networking skills you can develop is the ability to meet a person and remember their name. When you can enter a room, confidently meet a group of new people and leave saying good-bye to every one of them by name, they will all remember you! Since you only have one chance to make a first impression, remembering peoples’ names is a critical business etiquette and networking skill.

    Jim Kwik, co-founder of Kwik Learning, has conducted training in the areas of speed-reading, memory improvement, and advanced thinking skills for over a decade. He offers the following technique to help you remember more names at your next networking function.

    Just think of M.O.M.

    “M” is for Motivation. If there are ten people in the next room, one of whom has $5,000 cash for you IF you correctly remember their name, how many names do you think you would remember? Remember everyone’s favorite radio station: WII-FM (What’s In It For Me). Why do you want to remember this person’s name?

    “O” is for Observation. Often remembering names is not a matter of RETENTION, but more of a matter of ATTENTION. Just as you can’t remember the face of someone who you didn’t see, you can’t remember a name you didn’t hear in the first place.

    “M” is for Mechanics. Mechanics are the actual techniques, methods or strategies used to remember more names. The reason why mechanics comes last is because if you don’t have the motivation to remember someone’s name, or you don’t observe the person and name in the first place, all the best mechanics won’t help.

    Jim Kwik can be found at www.KwikLearning.com

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